Build real-time personalization to boost ecommerce AOV

E-commerce brands obsess over average order value (AOV). They don't want to burn through cash on ads, and then have the customer's purchase value fail to cover the customer acquisition cost. Real-time personalization is an effective strategy to increase AOV. By placing personalized offers in front of shoppers based on their real-time behavior, you can boost profitability through higher-value orders.

Join this webinar to see how to build a real-time personalization engine for e-commerce. We'll build a personalized offer into the cart drawer of a Shopify storefront based on live user behavior and historical cohort analysis.

In this live session, you'll learn how to:

• Instrument your e-commerce storefront to capture user events into Tinybird
• Analyze your user data to identify products most likely to result in an upsell
• Create a scalable API to return personalized product offers in real-time
• Integrate your API into your e-commerce storefront using vanilla Javascript
• Fully optimize your analytics pipeline to reduce data and network costs